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Ben Kweller - Commerce, TX

Music Video | 2003
ArtistBen Kweller
SongCommerce, TX
AlbumSha Sha
DirectorLance Bangs
EditorEric Zumbrunnen
GenreRock
IntroNo
OutroNo
Companies involved in ProductionPalomar Pictures
Sound MixStereo
Technical Specificationscolour - 35mm (all types)

Wiki

Synopsis

Ben Kweller's "Commerce, TX" turns the song's references to slacker life and crossing the finish line into a cross-country running vignette. The video follows runners as they negotiate an outdoor course, with the race providing a playful visual counterpoint to the song's weary, unfocused narrator. The determined movement toward the finish line contrasts with lyrics about dirty clothes, overdue bills, drinking, and a fried brain, giving the otherwise loose and comic track a simple visual structure.

Factoids & Trivia

  • The video uses cross-country running as its central concept, directly visualizing the lyric about taking time to cross the finish line.
  • "Commerce, TX" appeared on Kweller's 2002 album *Sha Sha* and was issued as a single in 2003.
  • The song was originally listed as "What It's Like to Live in Commerce" on Kweller's 2000 self-released CD-R version of *Sha Sha*. The title was shortened to "Commerce, TX" for the later ATO Records release.
  • The song is associated with Kweller's college years and presents small-town life through deliberately messy, comic details rather than sentimental hometown imagery.
  • Kweller later acknowledged the influence of Weezer on the song's distorted guitar sound, describing a shared mixture of Beach Boys-style melody and heavy guitar textures.
  • The clip received music-video exposure on MTV2's "120 Minutes" and appeared in contemporary music-video playlist listings during 2003.
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