Synopsis
A blonde woman gazes toward the horizon before the video drifts into a hypnotic underwater world. Reflections, rippling water, clouds, and abstract shapes multiply into kaleidoscopic patterns, while images of RUFUS performing and figures moving through the water appear and disappear within the geometry. The visuals continually expand and fold back on themselves, creating a dreamlike, summery atmosphere that mirrors the track's relaxed electronic pulse and sense of floating between waking life and fantasy.
Factoids & Trivia
- The video was released on April 15, 2014, as the visual companion to "Sundream," the fourth and final single from RUFUS' debut album, "Atlas."
- The kaleidoscopic appearance was created through a practical camera setup rather than being entirely generated digitally. The band later explained that footage was shown on a large screen and filmed again through a huge pivoting kaleidoscope made from mirrors.
- Tyrone Lindqvist described the visual approach as an intersection of organic and analog techniques, a theme that also appeared in the group's live visuals and artwork.
- The video's aquatic imagery and mirrored performers give physical form to the song's hypnotic, circular quality. Contemporary coverage highlighted the way the shapes change in time with the track's bright keyboard accents.
- "Sundream" became RUFUS' first Australian top 50 single, peaking at No. 47 on the ARIA chart. The song also received nominations for Best Group and Best Dance Release at the 2014 ARIA Music Awards.