Synopsis

A woman enters a stark room and turns an electric guitar into the object of her attention. As The Good The Bad's instrumental surf-rock track builds, sensual poses, close-ups and suggestive interaction transform the instrument into a distinctly phallic prop. Religious imagery, including an Evil Eye pendant and the forbidden fruit, adds a playful layer of temptation and transgression. The deliberately provocative presentation culminates in an erotic performance that treats rock music, guitar worship and sexual desire as inseparable parts of the same fantasy.

Factoids & Trivia

• "030" was released as a single in 2010 and appears on the album "From 018 to 033," the Danish instrumental trio's second album.

• The video was also circulated under the informal name "A Girl Called 030," reflecting the campaign website used to promote the song.

• A full-length uncut version circulated online alongside a censored version intended for more general video platforms. The uncut edition was explicitly promoted as not safe for work.

• The Good The Bad used the video to promote a free MP3 download of "030" through the "agirlcalled030.com" website.

• The video's sexual imagery attracted attention beyond music-video blogs. Danish music publication GAFFA reported on a satirical religious blog presenting the clip as an example of rock music's supposed moral danger.

• "030" was included in the music-video competition at SXSW in 2012.

• The clip was also selected for the World Wide Short Film Festival in Toronto and the International Short Film Competition FIB Cortos.

• At the 2012 UK Music Video Awards, it received a nomination in the Best International Indie/Rock Video category.