Synopsis
Set to Saint Pepsi's glossy, sample-driven future-funk track, the video assembles a rapid collage of vintage Pepsi commercials. Brightly colored cans, smiling consumers, choreographed dancers, beach scenes, product close-ups, and idealized snapshots of youthful fun flash by in rhythm with the music. Rather than following a conventional narrative, the edit turns advertising fragments into a continuous fantasy of refreshment and celebration. The result feels like a lost television campaign from the 1990s, reconstructed through vaporwave's fascination with commercial imagery, nostalgia, and consumer culture.
Factoids & Trivia
- The video is an unofficial edit built entirely around footage from older Pepsi commercials, particularly advertisements associated with the 1990s.
- David Dean Burkhart uploaded the video to YouTube in June 2013. Its polished synchronization between the commercials and the track helped make it one of the best-known visual companions to "Cherry Pepsi."
- "Cherry Pepsi" appears as the fourth track on Saint Pepsi's album "Hit Vibes," originally released by KEATS//COLLECTIVE on May 31, 2013. The track runs for just over three minutes.
- The song uses a sample from Sister Sledge's "B.Y.O.B. (Bring Your Own Baby)," reshaped into the bright, fast-moving disco-funk foundation heard in the video.
- The clip became a particularly clear example of future funk's visual logic: recognizable commercial material is detached from its original sales pitch and recast as an energetic, self-contained nostalgia trip.
- The pairing was so convincing that viewers have sometimes mistaken the upload for an actual Pepsi promotional video. It is not an official Pepsi advertisement.
- Saint Pepsi was the recording name of Ryan DeRobertis, who later performed primarily as Skylar Spence. The Saint Pepsi name was subsequently retired amid reported legal pressure connected to PepsiCo.