Synopsis

In an abandoned warehouse, a group of neglected children live under the control of a mysterious, charismatic leader. Their makeshift community moves between ritual, play, and menace as the leader maintains authority through fear and fascination. The children's eerie behavior contrasts with the song's delicate electronic pop, creating a world that feels both fantastical and threatening. The video presents the warehouse as an isolated society where innocence has been replaced by loyalty, hierarchy, and a strange sense of belonging.

Factoids & Trivia

• "Fall" was released as a single from Bloodgroup's third album, "Tracing Echoes," which came out in 2013.

• The video received online premiere coverage in April 2013 from Earmilk and The Line of Best Fit.

• Contemporary descriptions compared the video's atmosphere to "Lord of the Flies" and "Where the Wild Things Are," reflecting its combination of childhood imagery, fantasy, and menace.

• The video helped frame Bloodgroup's electronic pop in a darker, more cinematic context, complementing the song's icy synth textures and restrained vocals.