Synopsis

Sol turns "This Shit" into a bright, irreverent celebration of rap, independence and feeling good. Performing straight to camera, he moves through sun-soaked party settings filled with relaxed friends, women, dancing and poolside energy. The visuals favor playful attitude over a conventional storyline, matching the track's loose, boastful verses and repeated declaration of love for hip-hop. With its warm summer atmosphere and casual performance style, the video presents Sol as both a confident emcee and the center of an easygoing Seattle party.

Factoids & Trivia

• "This Shit" was the first single from Sol's *Dear Friends, Vol. III* EP, released in 2011.

• The track was produced by DJ Jacks Green. Its lyrics frame rap as both a personal passion and an alternative to the mainstream music business.

• The video's poolside, summer-party atmosphere led one early European write-up to describe it as hip-hop that "smells like a swimming pool and mojitos."

• The production was handled by a Seattle-based team. Billy Summers served as cinematographer, Bret Seeger as producer, and Stephan Gray handled the editing.

• The official video was uploaded to Sol's YouTube channel on August 9, 2011.

• The song and video became part of the wave of early-2010s Seattle independent hip-hop that also brought wider attention to artists such as Macklemore, Grieves, Grynch and Blue Scholars.

• Sol's later career took him away from the immediate momentum surrounding his Seattle breakthrough. In June 2012, he left the United States for a ten-month international fellowship, shortly after the period in which "This Shit" helped establish his profile.