Synopsis
STYGG's "Lunacy" presents a stylized electro-pop world shaped by the visual language of 1980s music television. The video favors a highly retro atmosphere over a clearly defined narrative, pairing the song's electronic pulse with bold period-inspired imagery and a polished, artificial look. Its presentation reflects the track's synth-driven character, making the clip feel like a deliberate revival of classic new wave and pop-video aesthetics rather than a conventional story with a beginning, middle, and end.
Factoids & Trivia
- "Lunacy" emerged in 2009, when STYGG was described as a new, unsigned electro-pop act from Stockholm.
- The group consisted of Johan Bring and David Strindberg, who also worked together through their audiovisual project PUNX.
- Contemporary coverage highlighted the song's pronounced 1980s influence, comparing its sound to artists and acts such as The Knife, Depeche Mode, and Audio Bullys.
- The video was part of PUNX's early music-video work and was circulated through the duo's Vimeo presence.
- "Lunacy" was included on a 2011 playlist from the German radio program "Yello Kitty," alongside electronic and synth-oriented artists including Kraftwerk, Ladytron, and Yelle.
- At the time of its early coverage, "Lunacy" was reportedly the only STYGG song widely available to the writer, leaving the project's future open-ended.
- STYGG later continued releasing audiovisual material, including "V886 Centauri" and "Acid Test," preserving the connection between the band's electronic music and PUNX's visual work.