Synopsis
"I Ponch Piano" presents an abstract erotic tableau rather than a conventional narrative. Sensual, stylized imagery is arranged around the track's pulsing electronic groove, with the video favoring bodies, textures, close-ups, and atmosphere over character development or dialogue. Its deliberately provocative tone turns the visual into a meeting point between music video, design piece, and erotic film. The result is a sleek, surreal interpretation of Poncho's collaboration with The Formado, built more around mood and visual impact than a linear storyline.
Factoids & Trivia
- The video was created for Poncho, the electronic band formed in Buenos Aires by Javier Zuker, Leandro LopatÃn, and Fabian Picciano.
- Argentine design studio CINCO developed the project. The studio's production listing also credits Demian Rodenstein as director of photography and Ramiro Starosta as set builder.
- CINCO described the piece as a "music/porn video," an intentionally provocative label that reflects its combination of electronic music, erotic imagery, and art-directed visuals.
- The video was published by CINCO in August 2013, around the release of Poncho's second album, "Carnaval."
- "I Ponch Piano" appears on "Carnaval" as a collaboration with The Formado. The album was released in 2013 and contains ten tracks.
- The video later appeared in Apple's music-video catalog in 2014, giving the otherwise art-focused project a more conventional digital music-video release.