Synopsis
Music Go Music perform "Light of Love" in a bizarre, knowingly theatrical sideshow setting. Gala Bell appears as a faded stage performer presiding over a parade of eccentric acts, including magicians producing dead rabbits from hats and human torches who seem able to set almost anything alight. The presentation grows increasingly surreal and playful as the performers compete for attention, culminating in an absurd close-up gag involving one participant's elaborate French manicure.
Factoids & Trivia
- The video's setting was described as a freak show, giving the song's grand declarations of redemptive love a deliberately camp and offbeat visual counterpart.
- The production leans into Music Go Music's fascination with vintage pop spectacle. The group drew heavily on 1970s television, disco presentation and melodramatic variety-show aesthetics.
- An earlier video for the song presented Music Go Music performing on the fictional television program "Face Time." That clip used the visual language of an old-fashioned, multi-camera studio performance rather than a conventional narrative.
- Gala Bell explained that "Light of Love" was written under the influence of a melody that suggested a song about redemptive love.
- The song was the first composition created by the trio and originally appeared on the band's debut "Light of Love" 12-inch release in 2008 before being included on the 2009 album "Expressions."
- Production credits for the video include producer Jett Steiger, cinematographer Eli Born, production designer Megan Fenton, editors John Paul Horstmann and Jon Hill, and wardrobe by Shirley Kurata and Martha Kim.
- Critics frequently connected the group's sound with ABBA, the Carpenters and ELO. "Light of Love" was singled out as one of the clearest examples of the band's exuberant retro-pop approach.