Synopsis

A young boy escapes an abusive home and sets off across Bolivia with a stray dog as his companion. Along the way, he encounters a mysterious street performer and a lonely old man, forming an unlikely traveling group. Their journey leads them from the city and high desert to a dark mine inhabited by a menacing supernatural figure. The boy's inability to hear becomes a source of strength, allowing him to confront the demon and use his powerful voice to protect those around him.

Factoids & Trivia

• The video was released on April 18, 2013, accompanying Naughty Boy's single featuring Sam Smith from the album "Hotel Cabana."

• Filming took place in Bolivia over four days, using locations in La Paz, the Salar de Uyuni and Potosi's Cerro Rico.

• Its story was inspired by a Bolivian oral legend about a deaf boy who travels with a stray dog and confronts a powerful demon. The concept also draws clear parallels with "The Wizard of Oz."

• The supernatural figure at the end reflects El Tio, a revered and feared devil-like spirit associated with Bolivian mines.

• The production was edited while filming was still underway. Because of Bolivia's slow internet connection, the crew had to send heavily compressed files between the set and the UK editing team.

• The video won Best Video at the 2013 MOBO Awards. The song also won Best Song at the same ceremony.

• Its distinctive visual style helped make the track one of the most recognizable music videos of the early 2010s, with the child actor, the fluffy dog and the Bolivian landscapes becoming central to its identity.