Synopsis

Inside an ordinary barbershop, Duck Sauce's A-Trak and Armand Van Helden work as flamboyant barbers while customers wait for their cuts. As the upbeat track takes hold, the shop becomes increasingly surreal: hair starts bouncing and moving with the rhythm, cornrows wriggle, and a huge afro appears to contain its own dancing character. A disco ball emerges, black-light designs are revealed, and the entire room turns into a bizarre, hair-powered dance party.

Factoids & Trivia

• The video was released on June 25, 2013, the same day as the single. The track later appeared on Duck Sauce's debut album, "Quack."

• The song samples "It's You" by Bruce Patch, a barbershop-style blues recording. That source material helps explain why the video is built around a barbershop setting.

• The clip was nominated for Best Visual Effects at the 2013 MTV Video Music Awards. The visual effects work was credited to Royal Post.

• The video's customers' hairstyles were designed to behave almost like extra performers, with animated hair and facial features reacting to the beat.

• The album version of "It's You" is longer than the version used in the music video. The album track runs approximately 3:10, while the video edit is approximately 2:40.

• The surreal barbershop concept continued Duck Sauce's preference for deliberately absurd, highly visual music videos, following the grotesque humor of "Big Bad Wolf" and the pop-culture spectacle of "Barbra Streisand."