Synopsis
A dreamlike nighttime journey through downtown Tokyo, "Not Too Late" pairs Tom Swoon's electro-house production with Amba Shepperd's soaring vocal performance. The video captures the city in motion, using glowing streets, passing lights, urban reflections, and stylized visual effects to create a restless but atmospheric portrait of Tokyo after dark. Rather than presenting a conventional narrative, it works as an impressionistic travelogue, matching the track's uplifting energy with a sense of movement, possibility, and late-night escape.
Factoids & Trivia
- The video was shot and produced entirely in Tokyo, making the city itself the central visual setting.
- "Not Too Late" marked Tom Swoon's first official music video and arrived during his early breakthrough period as a dance producer.
- The clip was created by the production company Two Dollar Special.
- Melanie Swerdan and Taka Kawatsu handled production, while Dave De Carlo was responsible for editing and visual effects.
- The official video appeared in 2013, following the single's March 19 release and the April 2 release of the accompanying EP through Ultra Records.
- A director's cut of the video was also circulated separately from the standard official version.