Synopsis
A bright underwater world unfolds in time with Sally Seltmann's buoyant pop song. Neon fish, sea creatures, plants and other aquatic shapes drift, dart and swirl across a black background, creating a playful visual interpretation of the song's fishing and ocean imagery. Rather than following a conventional narrative, the video builds a continuously moving tropical ecosystem, with hand-made forms appearing, transforming and disappearing in sync with the music. Its cheerful colors and gentle surrealism give the song a vivid daydream quality.
Factoids & Trivia
- "Catch of the Day" was released as the second single from Seltmann's 2014 album "Hey Daydreamer."
- The video uses stop-motion animation with a deliberately handmade appearance. The colorful aquatic figures look like cut-paper or crafted objects rather than conventional computer-generated characters.
- Animator Isobel Knowles created the imagery as a literal response to the song's aquatic lyrics, turning the track into a miniature underwater universe.
- Knowles has described her productions for Seltmann as very minimal projects, often made by animating in her studio. The approach keeps the focus on texture, movement and rhythm rather than elaborate storytelling.
- The finished video runs for approximately three minutes and 37 seconds.
- "Catch of the Day" was included in the animation program at the 2014 Animafest Zagreb, placing the music video alongside international short-form animated work.
- "Hey Daydreamer" was made in close collaboration with Seltmann's husband, Darren Seltmann of The Avalanches, who co-produced the album.