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The Aston Shuffle - YOUR LOVE

Music Video

Wiki

Synopsis

The Aston Shuffle's "Your Love" uses a fluid, graphic animation rather than a conventional narrative. Words, symbols, geometric forms and flashes of color continually transform into one another, creating a visual stream that moves in close step with the track's pulsing house rhythm. The repeated references to voice, love, heart and name are translated into bold typographic and abstract imagery. Instead of following characters or a linear storyline, the video builds an energetic audiovisual collage around the song's romantic refrain.

Factoids & Trivia

  • "Your Love" was released in 2010 as the first single from The Aston Shuffle's debut album, *Seventeen Past Midnight*, which followed in April 2011.
  • The vocal featured on the track was supplied by Eden Boucher of the Australian band Lovers Electric. It was the first of two collaborations between Boucher and The Aston Shuffle.
  • The video's central technique is an ongoing transformation of text and images. Contemporary coverage highlighted the clip's especially smooth, forceful movement between words, symbols and visual forms.
  • The project was commissioned for Ministry of Sound Australia and Andrew Jackson, and was associated with the production banner Ruff Mercy.
  • The clip gained attention beyond dance-music outlets and was showcased by platforms including Motionographer, Fubiz, Stash, IdN and Vimeo Staff Picks.
  • The song placed at No. 134 in Triple J's Hottest 100 of 2010.
  • The single was supported by a remix package featuring Burns, Myd, Grum, Goodwill and Tim McGee.
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