Synopsis
Plastic's "I Want U" unfolds as a fast-moving psychedelic animation filled with neon colors, surreal characters, dancing figures and shifting imaginary landscapes. The band members appear as hand-drawn animated versions of themselves, moving through a dreamlike visual world that matches the song's mixture of electronic pop, funk and saxophone-driven energy. Lyrics occasionally appear within the action, while the imagery moves freely between playful cartoon transformations and abstract scenes of desire, obsession and emotional disorientation.
Factoids & Trivia
- The video was released on February 4, 2014, and promoted Plastic's 2013 album "Living In the iWorld."
- More than 1,500 frames were drawn by hand for the animation. The drawings were then scanned and colored digitally.
- The band members were incorporated through rotoscoping, with the animation traced manually from previously recorded video footage.
- The visual style recalls classic psychedelic animation, particularly The Beatles' "Yellow Submarine" and Pink Floyd's "The Wall."
- The production used a traditional animation process rather than relying entirely on computer-generated imagery, giving the video its deliberately tactile, uneven movement.
- The song's lyrics and music were written by Plastic member Agnieszka Burcan.
- The clip's rapid transitions, surreal characters and shifting backgrounds mirror the track's playful electronic production and prominent saxophone passages.