Synopsis
A young man wakes in a wrecked apartment and spirals through a day of reckless, self-destructive behavior. He smokes, drinks, eats messily, lashes out, and drifts through increasingly chaotic moments while MO's furious vocals intensify the atmosphere. The deliberately confrontational video presents youth as angry, bored, frustrated, and without direction. Its raw jumpstyle energy, grimy setting, and explicit imagery turn the song's rebellious refrain into an unsettling portrait of alienation and excess.
Factoids & Trivia
- The video stars Danish jumpstyle performer Tobias Dahl Larsen, who plays its volatile central character.
- Its explicit content made the clip notably NSFW when it premiered internationally in February 2013.
- BROKE members Simon Littauer and Mads Bergland had been following MO's work for years. They wanted the collaboration to reconnect with the harsher, dirtier sound they associated with her early material.
- MO described BROKE's music as intense and connected to her own artistic universe, while praising the chorus as an especially enjoyable opportunity to be rowdy.
- The song first appeared on BROKE's 2012 Lifestyle Mixtape and was later promoted as a collaboration between two emerging Danish acts.
- The production credits list Jasper Carlberg as director of photography, Rosa Birkedal and Jane-Kristine Demuth Lund Pedersen for set design, and Lasse Marcussen for color grading at Cameo Film.
- The clip's combination of provocation, jumpstyle movement, and grimy electro-punk imagery helped establish the track as one of BROKE's most visually memorable early releases.