Synopsis
Josep Xorto's "I Remember" turns memories of band life into a playful, lo-fi pop vignette. Presented through deliberately rough VHS-style imagery, the video follows the spirit of a group finding its identity, with Xorto and his collaborators appearing in a homemade-looking performance setting. Rather than building a conventional narrative, it works as a visual scrapbook of youthful musical experiences, recalling the artist's formative years in London with his former band, No Picasso. The retro presentation matches the track's danceable synth-pop and disco-influenced character.
Factoids & Trivia
- "I Remember" was Xorto's first solo single after becoming known as the leader of Barcelona band Stand Up Against Heart Crime. It was released by the British label TAPE Music on June 10, 2013.
- The song was co-produced by Mikko Gordon, who had also worked with La Shark. Xorto described the track as one of the early songs he made with Gordon.
- The video's design concept came from Slurp and WC7, while Aleix handled the camera work. Its VHS-like treatment was noted by contemporary coverage as one of its defining visual features.
- The clip is connected to Xorto's early experiences in London and his former band, No Picasso. The official video description sums up its premise simply: everyone has been in a band.
- Xorto said the retro disco feeling was a shared interest between himself and Slurp. He also described Slurp as a longtime video and graphics archivist whose visual work had been shaped by years of presenting visuals at Barcelona's Apolo club.
- Contemporary music-video coverage highlighted the production as an unusual meeting point between cool power pop imagery and a strongly dance-oriented synth-pop track.