Synopsis

Outasight turns "Now Or Never" into a fast-moving celebration of taking chances and enjoying the moment. The video follows the singer and a group of friends through a carefree summer day in New York and New Jersey. They transform a car into a makeshift convertible, cruise through the neighborhood, dance, play around outdoors, and leap fully clothed into swimming pools. Edited with a loose, energetic rhythm, the clip builds the feeling of an impromptu party where hesitation gives way to action, friendship, and reckless fun.

Factoids & Trivia

• The official music video was released on September 17, 2012, several months after the song first appeared as a single.

• Production took place in New York and New Jersey during the summer of 2012. The warm-weather locations and backyard-party setting fit the track's message about acting before the opportunity passes.

• The video was produced by Doomsday Entertainment. The listed crew included producer Garen Barsegian, cinematographer Kevin Hayden, editor Sonejuhi Sinha of Final Cut NYC, production designer Stewart Gerard, and colorist Pearly Leung.

• Before the official video arrived, Outasight released a separate "Now Or Never Moments" video on May 15, 2012. That earlier piece combined inspirational, extreme, sporting, and celebratory footage gathered from online videos.

• "Now Or Never" became the second single from Outasight's debut album, "Nights Like These," released in November 2012. The track was also used as the official theme song for WWE's Survivor Series that year.

• The song was written by Outasight, Kara DioGuardi, Jeffrey Fenster, and Andrew Goldstein, with Goldstein also handling production.