Synopsis

Rather than presenting a conventional love story, "My Girl" unfolds as a surreal, image-driven fantasy. Live-action performances and boldly manipulated digital imagery collide in a colorful stream of strange forms, shifting spaces, and dreamlike visual effects. The video mirrors the track's playful electro-pop character by treating reality as something fluid and unstable. Its central romantic idea is expressed less through literal action than through an imaginative audiovisual world where human presence, movement, and old-school CGI constantly transform around one another.

Factoids & Trivia

• The video was released in 2013 alongside the "My Girl" EP on Because Music.

• "My Girl" was made through a collaboration between the filmmaking team Pen$acola and visual artist Gusti Fink.

• Its distinctive look combines live action with deliberately retro-styled CGI, producing a surreal effect rather than aiming for photorealistic visual effects.

• The production credits include producer Alex Scharfman, cinematographers Bruce Thierry Cheung and Brendan Brudzinski, stylist Olga Miasnikova, and 3D animator Ian Wilmoth.

• Mind Enterprises is the project of Turin-born Italian musician Andrea Tirone, who was based in London during this early phase of the project.