Synopsis
Set against stark, otherworldly imagery, the video follows a central female figure through a ritualistic tableau populated by elaborately costumed characters. The visual world moves between human performance and symbolic fantasy, drawing on images of aliens, warfare, tyranny, purity, and mystery. Rather than relying on a conventional band-performance setup, it presents the song as a miniature creation myth, with bodies, costumes, and gestures suggesting a struggle over who gets to shape reality. The repeated invitation to "play God" gives the imagery an ominous, theatrical edge.
Factoids & Trivia
- The video was produced around August 2010, according to costume designer Edwin Arzeta's project record.
- Arzeta said the costume concepts drew on kachina dolls, aliens, war, tyranny, purity, and mystery. The project began as a costume-design assignment but expanded into making the costumes and managing them on set.
- The costume concept reportedly took several hours to develop, while construction took about a day.
- Indonesian actress and model Fabiola Sicily was identified as the video's main talent in a 2012 profile about her Hollywood work.
- The track's lyrics revolve around rewinding time, removing scars, and reshaping the natural world. Images of clouds, mountains, fields, and oceans give the song a creation-myth framework that aligns with the video's symbolic costume imagery.
- Letters Vs. Numbers has remained a relatively elusive project, with considerably less documented information available than for AJ Jackson's later work with Saint Motel.