Synopsis

TiDUS performs "Apocalypse" amid a fractured visual barrage of New York footage, rapid edits, harsh color shifts, and aggressive digital distortion. The rapper appears and disappears inside layers of flickering textures, warped images, hand-drawn marks, and graphic interference, giving the video a deliberately unstable, almost collapsing atmosphere. Rather than following a conventional narrative, the piece translates the track's confrontational energy into a barrage of visual noise, turning a performance video into a disorienting portrait of urban intensity and impending chaos.

Factoids & Trivia

• "Apocalypse" was written, recorded, and produced by TiDUS, making the track a fully self-contained artist production.

• The song appeared on TiDUS' "New Age" LP, which was promoted alongside the video in early 2014.

• The live-action material was shot in New York, while the editing and extensive visual manipulation were completed in Bristol, England.

• The production was handled through RUFFMERCY studios, whose work is known for combining filmed footage with loose, hand-drawn animation and deliberately rough graphic treatment.

• Trade coverage described the video as a "flickering glitchiphonic" piece, highlighting its use of digital distortion rather than a traditional storyline or polished performance setup.

• The video was recognized as a Vimeo Staff Pick, helping bring attention to both TiDUS and RUFFMERCY's experimental approach to hip-hop visuals.

• Contemporary coverage presented TiDUS as a New York rapper and producer whose music video work was part of a broader practice that also included filmmaking.