Synopsis
"Float" turns a Southern California summer into a sun-drenched dreamscape. The video opens with a blonde woman diving into a swimming pool, then moves through images of a brunette model floating in the water, sunbathing, and lounging outdoors. As the song develops, split-screen and mirrored compositions multiply the images, pairing the women with Ryan and Taylor Lawhon relaxing in the grass. The bright colors, poolside atmosphere, and kaleidoscopic editing give the performance a carefree, weightless mood that matches the song's breezy indie-pop sound.
Factoids & Trivia
- The official video was released online on January 29, 2013, through Pacific Air's official YouTube channel. The song appeared on the duo's debut EP, "Long Live Koko," and was later included on the album "Stop Talking."
- Production credits list Dannel Escallon as director of photography, MaryAnn Tandeo as producer, Randi Wilens as executive producer, and Anders Rostad as editor and colorist. The label involved was Universal Republic Records.
- Contemporary coverage highlighted the video's use of split-screen and mirrored imagery, comparing its effect to a kaleidoscopic version of Apple's Photo Booth. That visual approach turns ordinary poolside and lawn scenes into a more stylized, dreamlike setting.
- The video's summery look was especially notable because it arrived in the middle of winter, with reviewers presenting it as a visual escape into pool parties, sunshine, and outdoor leisure.
- Pacific Air were brothers Ryan and Taylor Lawhon, formerly known as KO KO. They changed their name after encountering conflicts with other acts using the same name; "Long Live Koko" preserved a link to their previous identity.
- "Float" became the band's breakout song after gaining attention on Hype Machine. It also attracted remixes from artists and acts including RAC, Ra Ra Riot, TheFatRat, Robert DeLong, and Sound Remedy.