Synopsis

D E N A turns a Berlin flea market into a playful, low-budget fantasy of wealth and celebrity. Wearing an oversized sequined sweater, backward cap, and chunky chain, she performs among vendors, shoppers, and curious onlookers while embracing the song's deliberately exaggerated desire for cash, diamond rings, and swimming pools. The casual market setting undercuts the glamour, giving the clip a humorous, documentary-like feel. Kings of Convenience and The Whitest Boy Alive member Erlend Oye appears alongside her, joining the oddball dance-party atmosphere.

Factoids & Trivia

• The video was filmed at a flea market, using the real location and its vendors and visitors rather than building a polished luxury setting. D E N A said the concept developed during brainstorming with her friends Plamen Bontchev and Sofia Burchardi.

• D E N A described the performance as especially spontaneous. The pink sweater seen in the clip was an old flea-market purchase from London, and she chose it because it was the craziest piece of clothing she owned.

• The song plays ironically with familiar hip-hop images of money, jewelry, and luxury. The market setting shifts those symbols into an everyday, distinctly local environment rather than presenting conventional bling culture.

• Erlend Oye's appearance was a notable crossover moment: D E N A had contributed vocals to recordings connected with The Whitest Boy Alive, and the video gave him an unexpectedly comic dance cameo.

• The clip became an early internet breakthrough for D E N A. Reports in July 2012 noted more than 170,000 YouTube views within four weeks, while later coverage described the song and video as having reached almost one million plays.