Synopsis

Set in a stark, nearly empty room, the video follows jj through a series of surreal, quietly unsettling images. Elin Kastlander and Joakim Benon appear separately and together as the camera observes their stillness, gestures, and shifting identities. A dog, cigarettes, flared clothing, and close-ups of objects add strange domestic details to the otherwise controlled setting. The black-and-white imagery eventually gives way to brief bursts of color, most memorably when tears of blood appear, turning the song's tenderness into something uncanny.

Factoids & Trivia

• The video was released on February 24, 2010, shortly before jj n° 3 arrived on March 9.

• "Let Go" had already been released as a free download through the Sincerely Yours website on January 15, 2010.

• Both members of jj, Elin Kastlander and Joakim Benon, appear in the video. Their presentation helped maintain the duo's deliberately elusive public image during the early jj releases.

• Most of the clip is shot in black and white, while selected details break into color. The contrast is especially striking in the scenes involving blood-like tears.

• The video's strange, fashion-oriented visual language led some early coverage to wonder whether it was partly a clothing or style promo rather than a conventional band video.

• The song itself was associated with a writing and recording period in Malaga, Spain. That sunny setting contrasts sharply with the video's sterile interior and unsettling imagery.

• The clip became one of the more recognizable visual documents from jj's early, mysterious phase, when the band was being discussed as much for its anonymity and atmosphere as for its music.