Synopsis
Studio Paradise's "Alive" places Virgnie Muscat at the center of a stylized, artificial world shaped by bold set design, graphic compositions, and digital effects. The video favors atmosphere and visual transformation over a conventional storyline, presenting its central figure as she moves through a series of carefully constructed images and shifting environments. Live-action performance is combined with motion design, giving the clip a dreamlike, slightly uncanny character that matches the band's bright, electronic pop-rock aesthetic.
Factoids & Trivia
- "Alive" was published on March 10, 2015, and was presented as the first single from the band's "Alive EP."
- The production was handled by Affreux Sales & Mechants Production.
- Virgnie Muscat is the video's featured performer.
- Mahdi Lepart served as director of photography, while Maxime Girard handled the set design.
- Videodrome created the motion design and visual effects, and Shu Yamamoto contributed the graphic design.
- "Alive" arrived during Studio Paradise's second phase. The band had previously released the "Crazy Situation EP" in 2012, followed by the "You're Alive" EP in 2015.
- Studio Paradise emerged from a Corsican musical background, with the group forming around Marseille and Paris. Their sound was described in contemporary coverage as a blend of pop, rock, electronic dance elements, and a playful taste for kitsch.
- The band's broader musical profile included Beatles influence alongside references to acts such as the Scissor Sisters, AIR, the Mars Volta, the Beach Boys, and Black Rebel Motorcycle Club.