Synopsis

Ital's "Boi" turns a sampled vocal from Beyonce's "Baby Boy" into a warped audiovisual collage. Fragments of Beyonce's performance flicker through television-like distortion, feedback, color smears and rapidly spliced images, while shots of Ital's Daniel Martin-McCormick appear within the unstable visual field. The result has no conventional narrative; instead, the video mirrors the track's stuttering rhythm and uneasy momentum, shifting between pop spectacle, electronic abstraction and a hazy, psychedelic atmosphere.

Factoids & Trivia

• The video uses fragments from Beyonce's "Baby Boy," the 2003 single featuring Sean Paul. Ital's track repeatedly reshapes the song's vocal material into a disjointed electronic hook.

• "Boi" was the first single from Ital's album "Dream On," which Planet Mu released on November 5, 2012.

• The video was produced by Aurora Halal and Daniel Martin-McCormick. Halal was also responsible for the audiovisual elements accompanying Ital's European touring activity around the release.

• Contemporary descriptions compared the clip's look to a psychedelic collage viewed through a damaged television set, an apt visual counterpart to the song's distortion, chopped vocals and unstable house rhythms.

• Ital is the electronic project of Daniel Martin-McCormick, who had previously been associated with the punk and experimental band Mi Ami and the Washington, DC hardcore scene.

• The video appeared during a particularly active period for the project: "Dream On" followed Ital's "Hive Mind" album on Planet Mu by less than a year, making it the artist's second full-length for the label in 2012.