Synopsis

The clip presents a volatile relationship through stylized, tightly framed images of a young couple. Moments of intimacy and reassurance give way to emotional and physical escalation, with the pair locked in a cycle of attraction, conflict, and release. The sparse setting and rapid shifts in expression keep attention on their faces and bodies, turning the song's idea of trying to comfort someone before frustration erupts into a compact portrait of love under pressure.

Factoids & Trivia

• The official video was selected through a competition run by Island Records and Genero.tv. It was chosen by Alex Clare as the winning entry.

• The competition closed on February 1, 2011, after receiving 60 submissions from 21 countries.

• The winning filmmaker received a £3,000 prize, worldwide media servicing for the video, and the opportunity to pitch another video for an Island Records artist.

• The production credits list David Lemonnier and Gael Lucien for the imagery and post-production, with Chloe Renaud and Jeremie Graine appearing as the two performers.

• Clare described the song as being about recognizing that someone needs comforting, while warning that simply remaining passive can allow the emotion to build until it explodes.

• The video was nominated for Best Pop Video - Budget at the 2011 UK Music Video Awards.