Synopsis

Oh Land moves through a surreal collection of fiery, playful and theatrical settings, changing outfits as the video jumps between stylized performance scenes and spontaneous-looking outdoor footage. She dances alone, sings before a mirror and appears alongside fire performers, whose flaming props give the clip its most literal connection to the song's title. The video eventually turns more carefree, with Oh Land and a group of friends swimming together. A deliberately eccentric visual style ties the contrasting scenes together.

Factoids & Trivia

• The official video was released on September 13, 2013, as part of the promotion for Oh Land's third studio album, "Wish Bone."

• Much of the shoot was improvised. Oh Land said the crew filmed after her Copenhagen shows and simply went out to make the video, rather than following a fully planned production.

• The fire performers were not booked months in advance. Oh Land met them on the street, learned that they were traveling performers who had recently arrived from Mexico, and invited them to participate.

• Some of the outdoor footage was made in farmland using emergency lights mounted on the roof of Oh Land's grandmother's car.

• The elaborate costumes were created by Danish designer Anne Sofie Madsen. Oh Land described the look as a mix of outer-space ballerina styling, a darker edge and 1990s influences.

• The production credits identify Chiara Monteil and Maya Godinez, performing as Artesanas, as the firedancers.

• JazzHouse in Copenhagen is thanked in the production credits, along with the band and friends who took part in the making of the video.

• The video's combination of formal styling, fire performance and deliberately unpolished spontaneity reflects the more stripped-down, electronic and industrial direction Oh Land associated with the "Wish Bone" era.