Synopsis
Crystal Fighters' "Plage" is presented as a fast-moving tour diary rather than a conventional narrative video. The band perform onstage in front of increasingly energized crowds, while handheld footage follows their travels, backstage moments, festival appearances, and encounters with fans. Concert scenes from Belgium, the United Kingdom, Spain, and Mexico are cut together to match the track's buoyant, summery pulse. The result captures the communal, open-air spirit of the song and emphasizes the group's reputation as an exuberant live act.
Factoids & Trivia
- The video draws on live footage from Crystal Fighters' 2010 and 2011 touring period, with material recorded in Belgium, the United Kingdom, Spain, and Mexico.
- "Plage" was released as a single on August 8, 2011, and appeared on the band's debut album, "Star of Love."
- The song had already been circulating in continental Europe before the wider 2011 single campaign. It became particularly successful in the Netherlands, where it eventually achieved gold status.
- "Plage" was also recorded in an acoustic arrangement for Channel 4's "Abbey Road Debuts." That version was later included alongside the main track on the "Plage" release.
- The song's sunny, escapist character made it popular in advertising. It was used in campaigns for Target, Matalan, and Sky.
- The official video was uploaded to the band's YouTube channel in March 2012, even though the single and its accompanying touring footage date from the previous year.
- The title uses the French word for "beach," matching the song's invitation to leave the night behind and head toward the coast.