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Cher - Woman's World

Music Video | USA | 2013
ArtistCher
DirectorRay Kay

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Synopsis

Cher presents "Woman's World" as a colorful celebration of female identity and collective strength. Appearing in a succession of flamboyant wigs and costumes, she occupies a series of split-screen frames alongside women of different ages, appearances, and backgrounds. The visual style emphasizes variety rather than a single ideal of beauty, while bold styling, direct performance shots, and fast editing match the song's dance-pop energy. The video builds toward a united image of women sharing the frame and reinforcing the song's empowerment message.

Factoids & Trivia

  • The video was filmed in January 2013, several months before the single's official release. The song had leaked earlier, prompting Cher to comment publicly about the premature arrival.
  • A walk-on role in the video was offered through a Cher Charitable Foundation eBay auction. The winning bid raised $5,700, with proceeds going to GlobalGiving.
  • Cher appears in several deliberately exaggerated looks, including a wig made from newspaper cuttings. The styling plays into her long-established association with theatrical fashion and visual reinvention.
  • The video includes women with varied ages, races, body types, and appearances, reinforcing the song's rejection of a narrowly defined image of femininity.
  • Its split-screen construction was reported as being inspired by The Ones' "Face and Body," another video built around multiple versions of performers appearing together.
  • The video premiered in the United States on August 20, 2013, accompanying Cher's first studio album in over a decade, *Closer to the Truth*.
  • "Woman's World" became Cher's first new single in 12 years and reached No. 1 on the US Billboard Dance Club Songs chart, giving the video a prominent role in her early-2010s comeback campaign.
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