Synopsis
Three women take turns walking down Paris' Rue Montorgueil in broad daylight while lip-syncing to Make The Girl Dance's electro track. Each carries a small portable radio, and the seemingly stunned pedestrians become part of the spectacle. Black censor bars cover their bodies while simultaneously displaying fragments of the lyrics, turning the video's provocative premise into a playful piece of visual design. The clip unfolds as a continuous street performance rather than a conventional narrative.
Factoids & Trivia
- The video was filmed on Rue Montorgueil, a busy pedestrian street in Paris' 2nd arrondissement.
- The three participants, identified in contemporary French coverage as Sarah, Mathilde, and Marine, were recruited through Facebook.
- The entire performance was designed as a single long take, with the women handing off the action in relay-like fashion.
- Contemporary reports emphasized that the public reactions were genuine and that the sequence was filmed without visual trickery.
- The black censorship bars serve a second purpose: they carry the song's lyrics, making the censorship itself part of the video's graphic concept.
- To obscure signs and logos, the finished clip was horizontally flipped during post-production.
- Released in 2009, the video became a major early viral success for the Parisian duo. French media reported millions of online views within days, helping turn the group's debut single into an international curiosity.
- The song was later used in a Victoria's Secret advertising campaign and in promotional material connected with Guitar Hero 5.