Synopsis

The video plays like an unconventional casting call. Against a mint-green studio backdrop, a varied group of everyday people are invited to dance with little instruction beyond feeling the music. Their performances range from pirouettes and voguing to popping and locking, with each participant's personality emerging through movement. Fast editing and vivid styling turn the simple setup into a cheerful celebration of individuality, matching the track's soulful vocal hook, synth lines, and steady deep-house groove.

Factoids & Trivia

• This is the second official video made for "What I Might Do." It was released in October 2013 to support the single's re-release.

• The earlier video, released in November 2012, was shot around London and featured actors Rhian Chambers and Sean MacPherson.

• The later production was made by Black Dog Films, with casting handled by Kharmel Cochrane and post-production involving Cut + Run and The Mill.

• The concept deliberately uses non-professional dancers rather than a conventional cast of choreographed performers. The result gives the promo a spontaneous, inclusive feel.

• The track received a major commercial boost after appearing in a Tesco F&F television advertisement in 2013. It subsequently reached No. 7 on the UK Singles Chart.

• The song's vocal is sampled from Anthony Hamilton's "Cornbread, Fish & Collard Greens," connecting the club production to the source track's blues and soul character.