| Advertiser | Weetabix |
| Brand | Weetabix |
| Director | Graham Rose |
| Director | Paul Gay |
| Director of Photography | Graham Rose |
| Agency Producer | Sarah Hallatt |
| Production Designer | Paul Silburn |
| Production Designer | Andy Amadeo |
| Production Designer | Micky Tudor |
| Production Company | The Quarry |
| Production Company | Rose Hackney Barber |
| Account Executive | Sarah Gold |
| Agency | Lowe |
| Awards | CLIO Awards, 2001 (Bronze) CLIO Awards, 2001 (Bronze) Cannes Lions - International Advertising Festival, 2001 (Shortlist) |
| Biz Sector | Breakfast Cereals |
| Companies involved in Production | Willcox & Willcox(Editing Company) |
| Film Producer | Vera Portz |
| Script/Written by | Brian Turner |
| Script/Written by | Paul Silburn |
| Script/Written by | Andy Amadeo |
| Script/Written by | Micky Tudor |
| Sound Mix | Stereo |
| Spot Name | Black Beauty [Withabix / Withoutabix] |
| Technical Specifications | colour - format unknown |
| additional Credits | Viki Winch |
| Release date |