| Advertiser | United Distillers & Vintners |
| Brand | Smirnoff |
| Director | John O'Hagan |
| Editor | Adam Jenkins |
| Producer | Kati Haberstock (at Hungry Man) |
| Agency Producer | Demetra Georgiou |
| Production Designer | Tom Gianfaga |
| Product | Smirnoff Ice |
| Sound Designer | Roland Alley |
| Production Company | Hungry Man |
| Agency | J. Walter Thompson Company |
| Associate Creative Director | Jay Sharfstein |
| Awards | AdForum Creative Hits, 2002 (Hit) AdForum Creative Hits, 2002 (Bronze) |
| Biz Sector | Wines & Beers |
| Companies involved in Production | Final Cut(Editing Company), Imaginary Forces, Nice Shoes(Post Production), Quakebasket(Sound Design Company) |
| Executive Creative Director | Mike Campbell |
| Script/Written by | Jay Sharfstein |
| Sound Mix | Stereo |
| Spot Name | Rap Video |
| Technical Specifications | colour - format unknown |
| additional Credits | Alan Friedman |