| Advertiser | UC Berkeley |
| Brand | CAL Basketball |
| Director | Kevin Donovan |
| Editor | Lisa Hinman |
| Producer | Helen Williams (at Bedford Falls) |
| Agency Producer | Stacy McClain |
| Production Designer | Trevor Oldershaw |
| Product | Haas Pavilion |
| Production Company | Bedford Falls |
| Awards | Cannes Lions - International Advertising Festival, 2000 (Silver Lion) |
| Biz Sector | Culture, Leisure & Sport |
| Script/Written by | Bob Kerstetter |
| Script/Written by | Joe Stevens |
| Sound Mix | Stereo |
| Spot Name | Funeral |
| Technical Specifications | colour - format unknown |