| Advertiser | PepsiCo |
| Brand | Mountain Dew |
| Director | Kinka Usher |
| Editor | Tom Muldoon |
| Producer | Tony Cantale (at House of Usher) |
| Agency Producer | Hyatt Choate |
| Production Designer | Doris Cassar |
| Product | Soft Drinks |
| Production Company | House of Usher |
| Awards | The Addy Awards - New York, 2002 (Gold) American Advertising Awards, ADDY, 2002 (ADDY) D&AD Awards, 2002 (Silver Nomination) |
| Biz Sector | Soft Drinks, Tonics |
| Companies involved in Production | Nomad Editing(Editing Company) |
| Script/Written by | Bill Bruce |
| Sound Mix | Stereo |
| Spot Name | Ram |
| Technical Specifications | colour - format unknown |
| Release date |