| Advertiser | Interbrew |
| Brand | Heineken |
| Director | Matt Edwards |
| Producer | Suza Horvat (at Gorgeous Enterprises) |
| Agency Producer | Charles Crisp |
| Production Designer | Damon Collins |
| Production Company | Gorgeous Enterprises |
| Agency | Lowe |
| Awards | Epica, 2001 (Winner) One Show Awards, 2002 (Silver) |
| Biz Sector | Beers, Ciders, Lagers |
| Script/Written by | Tony Barry |
| Sound Mix | Stereo |
| Spot Name | We Mean it [Blackmail] |
| Technical Specifications | colour - format unknown |