| Advertiser | Heineken |
| Brand | Heineken |
| Director | Baker Smith |
| Editor | Karen Kelly |
| Editor | Dave Koza |
| Producer | (Nuria Gimpera) (at Tate & Partners) |
| Production Designer | Ralph Yznaga |
| Product | Beer |
| Production Company | Tate & Partners |
| Agency | Lowe |
| Awards | London International Advertising Awards - LIAA, 2001 (Winner) |
| Biz Sector | Beers, Ciders, Lagers |
| Creative Group Head | C.J. Waldman |
| Executive Creative Director | Gary Goldsmith |
| Script/Written by | Steven Hanratty |
| Sound Mix | Stereo |
| Spot Name | The Pain Barrier [It's All About the Beer] |
| Technical Specifications | colour - format unknown |
| additional Credits | Lee Garfinkel |