| Advertiser | Heineken |
| Brand | Heineken |
| Director | Frank Todaro |
| Editor | Dave Koza |
| Producer | Anneli Lindstrom (at @radical.media) |
| Product | Beer |
| Production Company | @radical.media |
| Agency | Lowe |
| Awards | Cannes Lions - International Advertising Festival, 2001 (Silver Lion Campaign) The Addy Awards - New York, 2002 (Gold) The Addy Awards - New York, 2002 (Gold) International Andy Awards, 2002 (ANDY) CLIO Awards, 2002 (Bronze) The New York Festivals - Televison & Cinema Advertising Awards, 2001 (Gold WorldMedal) |
| Biz Sector | Beers, Ciders, Lagers |
| Companies involved in Production | MacKenzie Cutler(Editing Company) |
| Script/Written by | C.J. Waldman |
| Script/Written by | John Maxham |
| Sound Mix | Stereo |
| Spot Name | Lighter [Famous Births] |
| Technical Specifications | colour - format unknown |