| Advertiser | FT.com |
| Brand | FT.com |
| Director | Kinka Usher |
| Editor | Clayton Hemmert |
| Producer | Barbara Schmitt (at House of Usher) |
| Agency Producer | Lisa Grossman |
| Production Designer | Jody Warren |
| Production Designer | Donna Weinheim |
| Product | Financial Paper |
| Production Company | House of Usher |
| Biz Sector | Internet Sites (Excluding ISPs) |
| Executive Creative Director | Ted Sann |
| Script/Written by | Heather Parke |
| Script/Written by | Justin Racz |
| Sound Mix | Stereo |
| Spot Name | Thelma |
| Technical Specifications | colour - format unknown |