| Advertiser | Conference of Australian Milk Authorities |
| Brand | Milk |
| Director | Tony Williams |
| Director of Photography | Nick Mayo |
| Music | Song Zu |
| Music | Mark Rivet |
| Editor | Charles Ivory |
| Producer | Maggie Lewis (at Sydney Film Company) |
| Agency Producer | Jenny Livingston |
| Production Designer | Sarah Barclay |
| Production Designer | Tony Greenwood |
| Production Company | Sydney Film Company |
| Awards | Cannes Lions - International Advertising Festival, 2000 (Bronze Lion) |
| Biz Sector | Milk & Milk Based |
| Companies involved in Production | Omnicon(Post Production) |
| Script/Written by | Sarah Barclay |
| Script/Written by | Tony Greenwood |
| Sound Mix | Stereo |
| Spot Name | Bedtime |
| Technical Specifications | colour - format unknown |