| Advertiser | Church's Chicken Inc. |
| Brand | Church's |
| Director | Paul Gay |
| Agency Producer | Liz Graves |
| Production Designer | Taras Wayner |
| Product | Fried Chicken |
| Production Company | Omaha Pictures |
| Production Company | Outsider Ltd |
| Awards | Cannes Lions - International Advertising Festival, 2000 (Bronze Lion) |
| Biz Sector | Restaurants & Fast Food |
| Film Producer | Jason Kemp |
| Script/Written by | Adam Chasnow |
| Sound Mix | Stereo |
| Spot Name | Bad Son |
| Technical Specifications | colour - format unknown |