| Advertiser | Carling |
| Brand | Carling |
| Director | Colin Gregg |
| Producer | Christian Bevort (at Stark Films) |
| Agency Producer | Les Watt |
| Production Company | Stark Films |
| Awards | First Boards Awards, 2002 (Runner Up: Hitesh Patel) |
| Biz Sector | Beers, Ciders, Lagers |
| Companies involved in Production | The Mill(Post Production) |
| Sound Mix | Stereo |
| Spot Name | Cracking |
| Technical Specifications | colour - format unknown |
| VFX Company | The Mill |