| Advertiser | BBC |
| Brand | BBC |
| Director | Graham Rose |
| Editor | Ian Well |
| Producer | Mike Salter (at BBC Corporate Creative Services) |
| Agency Producer | Sam Allison |
| Production Company | BBC Corporate Creative Services |
| Biz Sector | TV/Radio Programs & Stations |
| Executive Creative Director | Steve Kelynack |
| Script/Written by | Sam Allison |
| Script/Written by | Richard Holman |
| Sound Mix | Stereo |
| Spot Name | Talent |
| Technical Specifications | colour - format unknown |