| Advertiser | America's Dairy Farmers |
| Brand | Milk |
| Director | Frank Todaro |
| Director of Photography | Tony Wolberg |
| Music | Face the Music |
| Editor | Kirk Baxter |
| Production Designer | David Lloyd |
| Product | Chocolate Milk |
| Sound Designer | Tim Barnes |
| Production Company | The Mill |
| Production Company | @radical.media |
| Agency | Bozell |
| Biz Sector | Milk & Milk Based |
| Companies involved in Production | Final Cut(Editing Company), Ant Walsham(Post Production), Quakebasket(Sound Design Company) |
| Executive Creative Director | Tony Granger |
| Film Producer | Tony Cantale |
| Script/Written by | Rob Rooney |
| Sound Mix | Stereo |
| Spot Name | Fragile |
| Technical Specifications | colour - format unknown |
| VFX Company | Ant Walsham |