| Advertiser | American Legacy Foundation |
| Brand | American Legacy Foundation - Truth |
| Director | Jake Scott |
| Director of Photography | Alex Barber |
| Editor | Kirk Baxter |
| Producer | Suza Horvat (at RSA) |
| Agency Producer | David Rolfe |
| Production Designer | Ryan O'Rourke, Rob Baird |
| Product | Anti-Tobacco Education |
| Production Company | RSA |
| Agency | Crispin Porter + Bogusky |
| Biz Sector | Anti-Drug/Drink/Smoking, Aids, Red Cross |
| Companies involved in Production | Final Cut(Editing Company), Oval Sound(Sound Design Company) |
| Script/Written by | Steve O'Connell, Roger Baldacci |
| Sound Mix | Stereo |
| Spot Name | Times Square [Orange Curtain] |
| Technical Specifications | colour - format unknown |
| Release date |