Synopsis
Suede perform against a vividly stylized suburban landscape where Brett Anderson moves through intensely green parkland and other everyday scenes. The video intercuts the band's performance with striking computer-generated water that appears to flow through people's bodies and across the environment. Its colorful imagery echoes the song's meditation on passing time, routine, and the movement of modern life, contrasting ordinary commuters, lovers, cars, and city lights with a surreal visual effect that turns everything into part of one continuous current.
Factoids & Trivia
- "Everything Will Flow" was released as the third single from Suede's 1999 album "Head Music." The single came out on September 6, 1999.
- The video is notable for its computer-generated water effect, which appears to pass through people and objects rather than simply surround them.
- Although the production was visually ambitious and relatively expensive by the band's standards, Suede later regarded the video as unsuccessful, feeling that it looked too much like a television commercial.
- The single became Suede's first release since "New Generation" in 1995 to miss the UK Top 20, reaching number 24 on the UK Singles Chart.
- In the United States, the song became Suede's second and final charting single, reaching number 28 on the Billboard Hot Dance Music/Club Play chart in 1999.
- The video was later included among the "Head Music" era films on the band's official deluxe-edition DVD material.