Synopsis
Louise Wener performs with Sleeper as the video follows a couple drifting through an increasingly strained relationship. They get ready for a night out, go to a pub, and return home together, but their emotional distance remains unresolved. While he sleeps, she stays awake and worries about being left alone. The intimate domestic scenes reflect the song's mixture of frustration, insecurity, resentment, and lingering attachment, turning an ordinary evening into a portrait of a relationship quietly coming apart.
Factoids & Trivia
- The video was released in 1995 alongside the single, which came out in the United Kingdom on September 25, 1995.
- "What Do I Do Now?" was the first single from Sleeper's second album, *The It Girl*, although the album itself was released in 1996.
- The song was written by Louise Wener and produced by Stephen Street, who also worked with Blur, The Smiths, and Kaiser Chiefs.
- The single reached number 14 on the UK Singles Chart and topped the UK Independent Singles Chart.
- The promo is an early example of Sleeper moving beyond the jokey, high-energy image associated with "Inbetweener." Its relationship-centered approach gives Wener's lyrics a more uneasy and emotionally exposed setting.
- Elvis Costello later recorded his own version of the song for the 1997 compilation *Volume Seventeen*. Sleeper returned the gesture by covering Costello's "The Other End of the Telescope" for the B-side of "Statuesque."
- The music video is listed as approximately four minutes long.