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Simply Red - If You Don't Know Me By Now

Music Video | 1989
ArtistSimply Red
SongIf You Don't Know Me By Now
AlbumA New Flame
DirectorVaughan Arnell
DirectorAnthea Benton
IntroNo
OutroNo
Sound MixStereo
Technical Specificationscolour - format unknown
Release date

Wiki

Synopsis

Simply Red perform the emotional soul ballad in a stark, empty room filmed in black and white. Mick Hucknall sings directly to camera while the band members appear among rows of wooden chairs, many of them stacked into tall, unstable columns. The stripped-down setting gives the performance a tense, theatrical quality, contrasting with the song's plea for understanding within a troubled relationship. Brief excerpts from earlier Simply Red videos are also woven into the presentation, linking the track to the band's visual history.

Factoids & Trivia

  • The video was filmed in London and uses black-and-white photography throughout.
  • Its main set is an otherwise empty meeting-room-style space filled with wooden chairs, including chairs stacked high behind and around the performers.
  • Footage from earlier Simply Red videos appears in the clip, including "Money's Too Tight (To Mention)," "Holding Back the Years," "Ev'ry Time We Say Goodbye," "Maybe Someday," and "The Right Thing."
  • This was an unusual visual choice for a major pop hit: rather than building a conventional romantic storyline, the video relies on performance, stark staging, and images from the band's past.
  • The single was released in 1989 as the second release from the album "A New Flame." It became Simply Red's second US No. 1 single and reached No. 2 in the UK.
  • The song is a cover of the 1972 Harold Melvin & the Blue Notes recording, written by Kenny Gamble and Leon Huff.
  • Simply Red's recording won the Grammy Award for Best R&B Song in 1989, an award credited to the songwriters.
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