Synopsis

Sheryl Crow performs "Tomorrow Never Dies" in a sleek, stylized video modeled on the opening-credit sequences of the James Bond films. Her performance is intercut with imagery from the 1997 Bond movie, including Pierce Brosnan as James Bond and Judi Dench as M, while graphic effects, silhouettes, and dramatic lighting echo the franchise's sensual espionage aesthetic. The promo functions less as a standalone narrative than as a visual extension of the film's mood, pairing Crow's performance with action, danger, romance, and the Bond brand.

Factoids & Trivia

• The video was released in 1997 as a promotional video for the James Bond film *Tomorrow Never Dies*. A&M's catalog lists its release in November 1997.

• Its visual approach deliberately mirrors the franchise's famous title sequences, combining the singer's performance with film footage and abstract graphic imagery.

• The song was written by Sheryl Crow and Mitchell Froom. Froom also produced the recording, which runs approximately 4 minutes and 50 seconds.

• Crow's song was selected from a field of roughly twelve submissions for the movie's main titles. Other artists connected with rejected submissions included Pulp, Saint Etienne, Marc Almond, and Swan Lee.

• The producers originally intended k.d. lang's "Surrender" as the principal theme. After Crow's song was chosen, "Surrender" was moved to the end credits, making *Tomorrow Never Dies* one of the Bond films with different opening and closing theme songs.

• "Tomorrow Never Dies" became Crow's fifth UK Top 20 hit, reaching No. 12 in December 1997.

• The song received nominations for both a Golden Globe and a Grammy Award in motion-picture song categories.

• A music-video version was included among the promotional materials and home-video extras associated with *Tomorrow Never Dies*, helping preserve it as part of the film's broader 1997 Bond campaign.